SPORTS: Covid-19’s financial impact on NCAA

Football Field“Football Field” by danxoneil

by Evan McNally, Sarah Wormald–

Coronavirus cancellations and complications have led to an immense financial deficit in college sports programs across the nation. The NCAA lost $375 million as a result of the cancellation of March Madness in the spring.

If football is cancelled during the fall 2020 season, it is estimated that college football programs will lose $4 billion in revenue. The impact of this loss trickles down to other sports, and some schools have cut non-revenue sports to compensate. 

Virginia Tech is also anticipating formidable challenges to their revenue streams, mainly those including support from the ACC, ticket sales, and sponsorships. Over 50% of Virginia Tech’s athletic revenue during 2019 came from football.

Additionally, Virginia Tech football serves as a massive economic stimulus for the town of Blacksburg, with a potential $70 million to be lost if football is cancelled. College sports will continue to adapt in response to Covid-19 in the upcoming months.

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