by Lilly Savin and Troy Clark —
During the COVID-19 pandemic, many sports have been forced to shut down operations until the disease subsides. Without the usual run of live programming available to stations such as ESPN, broadcasters have taken to some unusual, highly unique “sports” to fill the airwaves. You can catch marble runs, virtual car racing, and some other wacky events on all of the usual sports networks.
Indeed the sports media and event market is a large one in the United States, so filling this gap will be a challenge for even the most interesting of these new “sports.” It remains to be seen whether further cancellations will occur, which will present a greater challenge moving into the future.