SCI/TECH: Rise of YouTube Stars

Photo by mr brown on Foter.com / CC BY-NC-ND

by Troy Clark and Jeremy Webb —

YouTube has shot up to the top of the technology world. It has become the main source where most people go to get their information or entertainment from when they are interested in certain things. This has led to the boom of the “YouTuber”. With so many people tuning into certain channels and their favorite celebrities, it has given birth to a whole new generation of YouTubers. Some YouTubers reach millions of subscribers and now have the power to put themselves in positions to make money and cash in on deals with top sponsors, such as Red Bull, SeatGeek and others.

The material of the videos range from all over, from gaming with some well known personalities such as Ninja and PewDewPie, to sports shows with DudePerfect or Undisputed, all the way to everyday lifestyle with people such as Los Angeles celebrity Mr. Organik. According to Entrepreneur.com in 2020, YouTubers need to have at least 4,000 watch hours in the past 12 months and have at least 1,000 subscribers to be eligible to monetize their account through the YouTube Partner Program.