Sweatshirt causes up roar with Virginia Tech and its students

New York, Ny. Sept. 18 — Photo posted to Bstroy’s instagram account that was later taken down. Photo: Bstroy

By: Taylor Kelso

The release of a new controversial hoodie is causing an uproar with Virginia Tech and its students. A new brand in Atlanta, Bstroy, debuted “Virginia Tech” hoodies referencing the 2007 campus shooting.

The debut happened during New York Fashion Week, a prime time for fashion designers to showcase their new designs.

Pictures of the fashion week models wearing the hoodie, quickly surfaced to the internet.

The hoodie was posted to Instagram by Bstroy. The company described itself as a “neo native menswear design house.”

Bstroy made similar hoodies referencing school shootings including Columbine, Marjory Stoneman Douglas high school, and Sandy Hook Elementary School.

The image of the Virginia Tech hoodie has since been taken down from the company’s Instagram.

Virginia Tech asked the company to stop selling the merchandise because the brand did not have proper permission to use the school’s name.

The university released a comment in response to the surfacing images to its twitter account saying “This is not an endorsed university item, and we reject its message and imagery. We’ve asked this item be removed & not sold as it represents an illegal use of our name. The community can assist by not sharing this image further and prevent this image from doing any harm.”

Mark Owczarski, Virginia Tech’s spokesman declined to speak on the matter because he doesn’t want the university to help the creators of the merchandise to receive more publicity.

“Virginia Tech finds the item tasteless and the university will not lend it’s name to such merchandise. Use of our name on such items is not lawful,” said Owczarski.

According to The Roanoke Times, the university has asked for any images of the hoodie to be taken down because it represents trademark infringement.

The Virginia Tech shooting happened on April 16, 2007 and left 32 students dead. This was one of the many mass shootings that shocked the nation.

Although, students at the university now were not here during the shooting it still hits home for some.

Juan Pacheco, a student and child of a Virginia Tech alumna, was one of the many students that took a call for action on social media.

“Seeing those pictures surface just made me realize the lack of sympathy some people have for our loss as a community,” said Juan Pacheco.

Bstroy made similar hoodies referencing school shootings including Columbine, Marjory Stoneman Douglas high school, and Sandy Hook Elementary School.

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