SPORTS: Is Nike too political?


Photo by mirsasha on Foter.com / CC BY-NC-ND

by Hannah Bumgarner, Casey Molina, Eva Burgdorf–

Nike recently released its “Dream Crazier” campaign supporting women after backlash surrounding the Zion Williamson shoe blowout.  After the incident, Nike’s stock dropped one point in the stock market and it stands to reason that they released the campaign prematurely in order to combat the loss in revenue it experienced after Williamson’s foot reportedly tore through his Nike basketball shoes causing his knee injury.

Speculation for the release aside, the campaign will have a positive impact on women’s representation in sports. On this weekend episode, we talk about Nike’s new marketing strategy in the release of “Dream Crazier” campaign highlighting women in sports.