Digital News Delivery: Facebook to boost local media

Photo credit: portalgda on Foter.com / CC BY-NC-SA

by Kallie Carson, Josh Henry–

According to Facebook CEO Mark Zuckerberg, Facebook is taking action to help benefit and promote local news media with an update on users’ home news feed. Facebook page and post boosts have become extremely popular with businesses around the globe. Page admins are able to boost their posts or page by paying Facebook to increase their reach. Leaning on this idea, Zuckerberg plans to boost local news organizations posts for free.

For example, if a user follows their local news station or newspaper, these posts will be higher on the news feed and more prominent over other shared posts and stories. The new algorithm will be implemented in hopes to promote community involvement and spread local information rather than national .